After completing this course, you will...

  • understand the big picture of media localization and see how it can help companies engage with international audiences

  • grasp the strengths and limitations of different localization strategies to optimize content for a global audience

  • comprehend the role of translation, cultural adaptation and accessibility in localization workflows

And that's not all!
You will also...

  • discover effective workflows, best practices, and innovative techniques to streamline your localization process

  • explore cutting-edge, AI-driven solutions designed to enhance efficiency in media localization

Who is this course for?

  • Language service providers entering the media localization industry

  • Localization project managers and decision makers
    looking for an essential introduction to media localization

  • Organizations who need to localize their library of audiovisual content

  • Linguists wishing to harness their skills
    for media localization and accessibility

  • Media access coordinators looking for accessibility solutions

  • Audiovisual translators wishing to expand their portfolio
    to other AVT types

What you will get from this course

  • Engaging video tutorials

    A masterclass in media localization consisting of several modules broken down into detailed micro-lessons

  • Interactive quizzes

    Check your knowledge with our interactive quizzes

  • Glossary

    A downloadable glossary with essential media localization terms

  • Sample subtitling & captioning style guide

    A set of subtitling rules ready to implement in your organisation to ensure high quality

  • Social media learning community

    Gain unlimited access to our private Facebook group to engage in discussions with your fellow students

  • Certificate of Completion

    After completing the course and passing the tests, you will receive a Certificate of Completion

Course curriculum

    1. 🤝 Welcome to The Course: Choosing The Right Path for You

      FREE PREVIEW

    2. 🧭 How to use this course?

      FREE PREVIEW

    1. 📽️ What Is Localization?

      FREE PREVIEW

    2. 📚 Glossary of Media Localization Terms

    3. 📽️ What Is Translation?

    4. 📽️ Harnessing Artificial Intelligence in Translation

      FREE PREVIEW

    5. 📽️ Beyond Translation: Cultural Adaptation in Localization

    6. 📽️ Why Localize Content?

    7. 📽️ Internationalization, Accessibility and Globalization

    8. 🎯 Quiz on Media Localization

      FREE PREVIEW

    9. ✨ BONUS: Overview of CAT Tools

    1. 📽️ Introduction to Subtitling

    2. 📽️ Subtitling Process

    3. 📽️ Technology in Subtitling

    4. 📚 Common Subtitling Formats

    5. 📽️ How to Create Subtitles Faster (part 1)

    6. 📽️ How to Create Subtitles Faster (part 2)

    7. 🎯 Quiz on Subtitling

    1. 📽️ Introduction to SDH & CC

    2. 📽️ Target Audience

    3. 📽️ Key Characteristics of SDH & CC

    4. 📚 SDH Style Guide

    5. 🎯 Quiz on SDH & CC

    1. 📽️ Welcome to the Module on Dubbing

    2. 📽️ Introduction to Dubbing

    3. 📽️ Key Characteristics of Dubbing

      FREE PREVIEW

    4. 📽️ Dubbing Process and Quality Indicators

    5. 📽️ New Technologies in Dubbing

    6. 🎯 Quiz on Dubbing

    1. 📽️ Welcome to the Module on Voice-Over

    2. 📽️ Voice-over Fundamentals

    3. 📽️ Key Characteristics of Voice-over

    4. 📽️ Automation in Voice-over

    5. 🎯 Quiz on Voice-over

About this course

  • €249,00
  • 62 lessons
  • 4 hours of video content

Meet your instructors

Łukasz Dutka is an audiovisual translator, subtitling trainer and media accessibility expert, and one of the founders of AVT Masterclass. He has spent years as a freelance subtitler, template author and QC'er on high-profile titles for leading localisation companies, and he pioneered live subtitling through respeaking in Poland, from the first accessible public events in 2013 to the first television broadcast with respoken subtitles in 2017. With years of experience running corporate training and teaching university courses on audiovisual translation, subtitling, SDH and interpreting, he has helped shape how live subtitling is done in Poland. He is a member of the Polish Association of Audiovisual Translators, the University of Warsaw's Audiovisual Translation Lab (AVT Lab) and the European Association for Studies in Screen Translation (ESIST). Born by the mountains and now living by the ocean, he shares a multilingual family, a serious coffee habit and an unreasonable amount of chocolate.

Łukasz Dutka

AVT Masterclass Co-founder

Meet your instructors

Agnieszka Walczak, PhD, is a media accessibility expert, audiovisual translator, translator trainer, and one of the founders of AVT Masterclass. She wrote the first thesis in Poland on text-to-speech audio description and later earned her doctorate at the Autonomous University of Barcelona, where her research focused on how audiences receive audio description. For over ten years she has lectured at universities in Poland and Spain and is the author of more than fifteen publications on audiovisual translation. Alongside her academic work, she has worked for over a decade as a freelance subtitler, voice-over translator, and audio describer. She has also held a senior manager role in global content localization at a leading international media company. She is a member of the University of Warsaw's Audiovisual Translation Lab (AVT Lab) and a former member of the TransMedia Catalonia Research Group. She is affiliated with the Polish Audiovisual Translators Association (STAW). She also serves as an Event Manager for Women in Localization's Polish Chapter.

Agnieszka Walczak

AVT Masterclass Co-founder

Meet your instructors

Prof. Agnieszka Szarkowska is a researcher and educator in audiovisual translation and media accessibility. With over twenty years' experience teaching audiovisual translation, she has trained hundreds of students internationally and is helping to shape the next generation of subtitlers and researchers. As a trainer, she connects everyday practice back to the research it's built on. She is also principal investigator of several research projects, a member of the European Association for Studies in Screen Translation (ESIST), and an honorary member of the Polish Audiovisual Translators Association (STAW).

Agnieszka Szarkowska

AVT Masterclass Co-founder

Our guarantee

We are confident in the quality of our courses, which has been confirmed by many satisfied students. That’s why we are able to offer a 100% money-back guarantee.

If you buy the course and find that you did not learn anything new or that you think the course is not in line with its description or syllabus, we will refund you 100% of what you paid. [See “Terms of use” for details.]
We offer 100% money-back guarantee.

Showcase your skills

CERTIFICATE OF COMPLETION

Once you complete the course, you'll receive a Certificate of Completion. Certificates are a great way to document your learning! You can share them on social media and use them with clients, employers or colleagues.
A woman holding a university diploma

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FAQ

Any questions?

  • How much time do I need to complete the course?

    As the course includes 4 hours of video content, some reading materials, quizzes, and additional resources, usually the students need up 6-7 hours to complete the course. If you like to take notes or you're completely new to localization, you might need a bit more time. Ultimately, it's up to you - the duration of the course depends on your individual needs and the time you have. Please remember that by signing up, you get a one-year access to the course and lifetime access to our social media learning community.

  • Will I have to attend regular online classes?

    No, this course is self-paced, which means you can do as much as you want at a time. You're in full control of your learning process. You're welcome to join our Facebook group to continue discussions with your fellow students.

  • Is tax included in the price of the course?

    Yes, the tax is always included in the course price. You will never be required to pay more on top of the regular price of the course.

  • Can I get an invoice for the course with my company/organization details?

    Sure! All you need to do is send us your organization details (name, address, VAT number) at [email protected]. Our accounting team will be back with the invoice.

  • Is this course aimed at companies only or freelancers as well?

    While the idea for Media Localization Primer was born out of our interactions with corporate clients, the course is aimed at various groups. It's for teams at large companies that create or commission their own content and want to understand media localization. Also, we made this course for freelancers, including freelance translators, who want to learn key concepts related to localization and understand the perspective with which large companies approach localization. We believe that understanding the perspective of companies that order localization services, or LSPs that provide them, as well as understanding the big picture of media localization is extremely valuable to freelancers who work or wish to work in this industry. (Please note that in some of the training videos, for the sake of clarity, we do adopt the perspective of a company that is trying to localize its audiovisual content.)

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